Manage corporate websites and distributor web-based or mobile solutions in all EM countries
Evaluate user experience, customer journey and propose, estimate, justify and implement new features, enhancements, creation and implementation, processes optimization
Regular performance reporting for all digital tools using Google, Yandex, local or corporate tools and raw data analysis to superiors, EM Digital Office, other stakeholders
Digital product ownership from concept throughout the complete life cycle including but not limited to user support, stakeholder communication, progress reporting
Contribute to the development of existing digital products of the company (revision, technical support, etc.)
Support Herbalife product launches, events, campaigns with timely creation of landings, features, content
Monitor SEO indicators, semantic core management and search engine optimization, implementation of SEO strategy with agencies (if applicable to digital product)
Market analysis, including comparative analysis of competitors' digital products
Define and analyze key product metrics to provide and monitor performance of the products throughout the life cycle and being able to act depending on the changes in metrics aiming to support company strategic goals
Convert user needs into workable requirement documentation, user stories with which a development team can develop and implement the changes / enhancements / bugs
Requirements:
Higher education (IT is an advantage)
Digital product management and development competent
Upper-intermediate English
Proficient speaking and listening Russian
Proven work experience in digital product management, change management
Solid technical background with understanding and/or hands-on experience in software development and web or app technologies/methodologies
Proven ability to develop product
Understanding of main principles of project management, business analysis, CustDev, product development
Skilled at working effectively with cross-functional teams